DPA Facebook Dynamic product ADS

Complete Guide: How to Implement a Facebook Catalogue with Pixel, XML Datafeed, and OpenGraph Microdata

Facebook ADS

Dynamic Facebook Ads campaigns are one of the best ways to target the right customers at the right time. However, to set them up effectively, it’s essential to understand how to implement a Facebook Catalogue, the Facebook Pixel, and the crucial role of OpenGraph microdata. This guide will walk you through the process, step-by-step, even if you’re a beginner.

1. Why Use a Facebook Catalogue?

A Facebook Catalogue is a file that contains all the information about your products: names, descriptions, images, prices, availability, etc. Facebook uses this data to create dynamic ads, which automatically display the right products to users based on their interactions with your website. For example, if someone views a product but doesn’t purchase it, they might see that product later in an ad.

2. Create and Import Your Facebook Catalogue

Step 1: Create Your XML Datafeed

An XML datafeed is a file that lists all your products. It includes essential information such as product name, description, price, and availability. You can generate this file through e-commerce platforms like WordPress (WooCommerce) or PrestaShop. Here are some useful tools to help you create this XML file:

  • For WordPress (WooCommerce): Use the plugin Product Feed PRO for WooCommerce. This plugin allows you to create a complete XML file containing your products, which can then be used to feed your Facebook Catalogue. It also offers the option to export an XML URL, enabling automatic updates of your products.

  • For PrestaShop: The PrestaShop XML Feeds module is a great option to generate an XML feed from your PrestaShop products. It also lets you configure an URL for automatic updates, ensuring your product information stays up-to-date.

Here’s an example of an XML file :

 

				
					<products>
  <product>
    <id>1</id>
    <title>Running Shoes</title>
    <description>Lightweight and durable men's running shoes.</description>
    <price>69.99</price>
    <availability>in stock</availability>
    <link>https://yourwebsite.com/running-shoes</link>
    <image_link>https://yourwebsite.com/images/running-shoes.jpg</image_link>
  </product>
  <product>
    <id>2</id>
    <title>Camping Tent</title>
    <description>2-person camping tent, easy to set up.</description>
    <price>129.99</price>
    <availability>out of stock</availability>
    <link>https://yourwebsite.com/camping-tent</link>
    <image_link>https://yourwebsite.com/images/camping-tent.jpg</image_link>
  </product>
</products>
Retour en haut